Director, Product & Brand Communications

<p>At Lyft, our purpose is to serve and connect. To do this, we start with our own community by fostering a respectful and diverse organization where every voice is heard, valued, and empowered to contribute to our shared success.</p> <p>We are seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand. This highly visible and cross-functional position will drive the company’s product narrative, giving riders and drivers compelling reasons to choose Lyft.&nbsp;</p> <p>As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives. This role demands a strategic thinker who can craft compelling narratives for multiple audiences including riders, drivers, regulators, and the broader business community.</p> <p>The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve. You'll own the process for building and launching brand and product moments through multi-channel, earned media programs including narrative development, product demos, event planning, editorial extensions, and influencer engagement.</p> <p>This is an opportunity to join a fun and hungry team and have a profound impact on the company. The role reports to the Vice President of Communications.</p> <h2><strong>Responsibilities:</strong></h2> <ul> <li>Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers.&nbsp;</li> <li>Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities.</li> <li>Lead our content strategy, including AEO efforts&nbsp;</li> <li>Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership</li> <li>Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans.</li> <li>Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints.</li> <li>Develop and maintain media relationships with top-tier outlets, driving public relations campaigns that promote brand awareness and manage the company's public image.</li> <li>Design and build integrated communications capability including across new and emerging platforms. Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders.&nbsp;</li> <li>Analyze data and insights to optimize communication strategies and maximize impact.</li> </ul> <h2><strong>Experience:</strong></h2> <ul> <li>12+ years of communications experience with demonstrated success in technology products and services, especially in two-sided and/or highly regulated marketplaces. Public company experience preferred.&nbsp;</li> <li>Experience leading high performing teams and fostering collaborative cultures</li> <li>Strong experience building constructive relationships with top tier reporters, editors and influencers. Has great media relationships / experiences and isn’t afraid to pick up the phone to create new ones.&nbsp;</li> <li>Experience as a trusted communications advisor to business partners and executives, with demonstrated ability to influence at the senior leadership level</li> <li>Not afraid to take big swings and go for the win!</li> <li>Experience shaping and developing narratives that align with the company mission and resonate with