Senior Product Marketing Manager, Pricing & Packaging

<div class="content-intro"><h1><strong>Who We Are</strong></h1> <p><span style="font-weight: 400;">At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.</span></p> <p><span style="font-weight: 400;">We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.</span></p> <p><span style="font-weight: 400;">We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.</span></p> <p><a href="https://www.justworks.com/careers#values"><span style="font-weight: 400;">Our Values</span></a></p> <p><span style="font-weight: 400;">If this sounds like you, you’ll fit right in.</span></p></div><h1><strong>Who You Are</strong></h1> <p>The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As we continue evolving into a multi-solution platform, how we price and package our offerings is foundational to customer trust, perception, and long-term differentiation.</p> <p>We are seeking a strategic and analytically strong <strong>Senior Product Marketing Manager, Pricing &amp; Packaging</strong> to help execute Justworks’ multi-year Pricing &amp; Packaging (P&amp;P) strategy. This role will report to the Head of Pricing &amp; Packaging and will play a critical role in driving monetization initiatives, packaging evolution, and pricing experimentation across the business.</p> <p>Pricing &amp; Packaging is a key growth lever at Justworks. In this role, you will help translate pricing principles into actionable recommendations, conduct rigorous analysis to inform pricing decisions, and partner cross-functionally with Product, Finance, Revenue, Strategy, and Marketing to bring pricing strategies to life.</p> <p>This role is ideal for a highly analytical PMM who thrives in ambiguity, enjoys solving complex monetization challenges, and is motivated by driving measurable revenue impact while strengthening customer trust.</p> <h1><strong>Your Success Profile</strong></h1> <h2><strong>What You Will Work On</strong></h2> <ul> <li>Lead high-impact pricing and packaging initiatives across products, add-ons, bundles, and platform tiers.</li> <li>Develop pricing recommendations grounded in customer value, segmentation insight, competitive benchmarking, and financial modeling.</li> <li>Support pricing strategy for new product launches, expansions, and platform innovations—ensuring alignment between value delivered and price captured.</li> <li>Design and analyze pricing experiments (e.g., packaging variations, promotional tests, bundling strategies) to inform iteration and optimization.</li> <li>Conduct pricing research initiatives such as willingness-to-pay studies, conjoint analysis, and elasticity modeling.</li> <li>Partner with Revenue and Finance teams to evaluate discounting trends, customer impact groups, and retention implications of pricing updates.</li> <li>Collaborate with Product teams to embed monetization thinking into roadmap planning and feature development.</li> <li>Support rollout of pricing changes, including internal enablement, messaging alignment, and performance tracking.</li> <li>Partner closely with Platform and Customer Journey PMMs to ensure pricing reinforces broader positioning and lifecycle strategy.</li> </ul> <h2><strong>How You Will Do Your Work</strong></h2> <p>As <em>Senior PMM, Pricing &amp; Pa