Marketing Manager, New Channels Strategy

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34&amp;e=22630&amp;t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181&amp;utm_ptz=EST&amp;utm_rqt=track" alt="" width="1"></p></div><h2><strong>About the Team</strong></h2> <p>DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations to lead DoorDash’s new channels strategy — identifying, testing, and scaling net-new marketing channels (such as Influencer &amp; Affiliate, SMS, and other emerging channels) to drive incremental new customer and MAU growth. This role owns a portfolio of channel bets end-to-end, from early-stage testing through to scaled, always-on programs. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.</p> <h2><strong>About the Role</strong></h2> <p>The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to lead DoorDash’s new channels strategy — identifying, testing, and scaling new marketing channels to drive incremental new customer and MAU growth efficiently. This role will report into the MAU Marketing lead, and will own end-to-end strategy — from ideation and testing through to scaled execution and measurement — across a portfolio of new channel bets that support our broader new customer acquisition goals. This includes DoorDash’s Influencer &amp; Affiliate program (creator recruitment, commission structure, content strategy, and measurement) as one flagship bet in that portfolio, alongside a handful of additional new channel tests. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while overseeing a substantial marketing budget.</p> <h2><strong>You’re excited about this opportunity because you will…</strong></h2> <ul> <li>Own the strategy and roadmap for DoorDash’s portfolio of new channel bets — identifying, testing, and scaling channels (including Influencer &amp; Affiliate) that drive incremental New Cx and MAU growth</li> <li>Lead the build-out of DoorDash’s Influencer &amp; Affiliate program as a flagship bet in that portfolio — from creator recruitment and onboarding to commission structure and content strategy — modeled after category leaders like Amazon</li> <li>Partner closely with Eng, MarTech, and Analytics to build durable measurement and attribution infrastructure (deeplinking, tracking, incrementality) across new channel bets</li> <li>Design and evolve incentive and budget structures that balance DoorDash’s efficiency goals with the dynamics of each channel (e.g., influencer earning potential)</li> <li>Set content and channel strategy across verticals (Rx, New Verticals, DashPass) and seasonal moments to drive GOV, New Cx, and brand awareness</li> <li>Act as the “glue” across the marketing org, aligning new channel plans with priorities from Product, Engineering, Analytics, and Finance</li> <li>Communicate with cross-functional partners and senior leadership on program performance, risks, and roadmap progress across the full channel portfolio</li> </ul> <h2><strong>We’re excited about you because you have…</strong></h2> <ul> <li>Bachelor’s degree or higher; MBA a plus&nbsp;</li> <li>5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new marketing channels from 0 to 1 (e.g.