Marketing Manager - Dasher Expansion

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34&amp;e=22630&amp;t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181&amp;utm_ptz=EST&amp;utm_rqt=track" alt="" width="1"></p></div><h2><strong>About the Team</strong></h2> <p>Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash’s product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs.&nbsp;</p> <p>This role sits within the <strong>Dasher Integrated Marketing team</strong>, which drives awareness, engagement, and sentiment among Dashers. Within the team, the <strong>Expansion Pod</strong> focuses on <strong>new business bets and emerging opportunities</strong>—from <strong>DashLink and DSD to Catering, Alcohol, and Parcels</strong>. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.</p> <h2><strong>About the Role</strong></h2> <p>As a <strong>Manager, Dasher Integrated Marketing – Expansion &amp; New Business Bets</strong>, you will lead growth and go-to-market strategies for DoorDash's newest, early-stage earning opportunities for Dashers. You’ll work with partners both within the Dasher marketing org and across product management, design, strategy &amp; operations to support strategic marketing initiatives that define product-market fit and drive awareness, adoption &amp; excitement of new offer types for Dashers. You’ll work on projects ranging from scrappy ops tests, to national GTM launches to support the development and scaling of programs that increase engagement and retention within these new earning opportunities. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore.&nbsp;&nbsp;</p> <p>This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.&nbsp;</p> <h2>You’re excited about this opportunity because you are…</h2> <p>A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful.&nbsp;&nbsp;</p> <p><strong>Key responsibilities:</strong></p> <ul> <li>Define and size target Dasher audiences and cohorts for new earning opportunities, including TAM and which audience segments to prioritize.</li> <li>Own product-market fit work: form hypotheses, design and run research (surveys, UXR interviews, concept tests, pilots), and translate findings into positioning, product feedback and roadmap input.</li> <li>Collaborate with product, design, and strategy &amp; operations to run small-scale pilots to validate demand before investing in a national launch; set success criteria up front, and decide whether to scale, iterate or stop.</li> <li>Lead go-to-market strategy for new, early-stage offer types, from first pilot through scale.</li> <li>Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.</li> <li>Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.</li> <li>Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.</li> <li>Join a cross-functi