Dasher Marketing Manager - New Bets

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34&amp;e=22630&amp;t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181&amp;utm_ptz=EST&amp;utm_rqt=track" alt="" width="1"></p></div><h2><strong>About the Team</strong></h2> <p>Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash’s product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs.&nbsp;</p> <p>This role sits within the <strong>Dasher Integrated Marketing team</strong>, which drives awareness, engagement, and sentiment among Dashers. Within the team, the <strong>Expansion Pod</strong> focuses on <strong>new business bets and emerging opportunities</strong>—from <strong>DashLink and DSD to Catering, Alcohol, and Parcels</strong>. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.</p> <h2><strong>About the Role</strong></h2> <p>As a <strong>Manager, Dasher Integrated Marketing – Expansion &amp; New Business Bets</strong>, you will be responsible for working with product management, business, marketing, and creative teams to drive supply, growth, and go-to-market strategies for emerging business areas that sit at the forefront of DoorDash’s growth. You’ll support strategic integrated marketing initiatives that drive awareness, adoption &amp; excitement of new offer types for Dashers, and shape the marketing narrative that defines how Dashers engage with new earning opportunities. You’ll work on national GTM launches as well as scrappy ops tests to support the development and scaling of programs that increase engagement and retention within these non-Restaurant programs – such as Pro Shopper Rewards and New Dasher education for new offer types. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore.&nbsp;&nbsp;</p> <p>This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.&nbsp;</p> <h2><strong>You’re excited about this opportunity because you are…</strong></h2> <p>A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful.&nbsp;&nbsp;</p> <p><strong>Key responsibilities:</strong></p> <ul> <li>Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Pizza, and Alcohol.</li> <li>Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.</li> <li>Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.</li> <li>Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.</li> <li>Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations</li> <li>Partner with gear and supply vendors to design, procure, and deploy delivery gear and equipment for new and differentiated offer types, ensuring Dashers are equipped to access and succeed in emerging verticals</li> <li>Mentor and influence cross-functio