Manager, Integrated Marketing, Consumer - DashPass Habituation

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34&amp;e=22630&amp;t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181&amp;utm_ptz=EST&amp;utm_rqt=track" alt="" width="1"></p></div><h2><strong>About the Team</strong></h2> <p>DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.&nbsp;</p> <h2><strong>About the Role</strong></h2> <p>The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention &amp; Member Experience Marketing Lead and will own the strategy and execution of marketing initiatives designed to increase member engagement, drive habit formation, and deepen the value members derive from DashPass. This is a unique opportunity to operate at the intersection of innovation and scale—incubating new growth and retention opportunities from concept to launch while optimizing established programs that impact millions of members. The role requires a strong blend of strategic thinking, customer-centric problem solving, cross-functional leadership, and performance marketing expertise, with ownership over a significant marketing budget and measurable business outcomes.&nbsp;</p> <h2><strong>You’re excited about this opportunity because you will…</strong></h2> <ul> <li>Act as the “general manager” within the marketing org to ensure plans are developed in a unified cohesive manner and executed in close collaboration with key cross-functional stakeholders (strategy + operations, finance, product, analytics, engineering, etc)</li> <li>Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn</li> <li>Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members</li> <li>Lead end-to-end campaign development across CRM, paid media, in-app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis</li> <li>Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first-party data activation</li> <li>Set the quarterly marketing goals and KPIs, and partner with Analytics, S&amp;O, and channel teams to establish reporting that tracks progress</li> <li>Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership</li> </ul> <h2><strong>We’re excited about you because you have…</strong></h2> <ul> <li>Bachelor’s degree or higher; MBA a plus&nbsp;</li> <li>6+ years of experience in B2C marketing, preferably with a mix of performance, retention,&nbsp; and / or integrated marketing with experience standing up new marketing channels</li> <li>The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.&nbsp;</li> <li>Excellent verbal / written commu