Senior Paid Media Associate

<h3><strong>SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. </strong></h3> <p>SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth.&nbsp;</p> <p>You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.</p> <h3><strong>What you'll do</strong></h3> <ul> <li>Media Strategy &amp; Planning</li> <ul> <li>Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels</li> <li>Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix</li> <li>Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities</li> </ul> <li>Campaign Management &amp; Execution</li> <ul> <li>Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting</li> <li>Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full</li> <li>Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback</li> <li>Monitor campaign delivery and performance and identify opportunities for in-flight optimization</li> <li>Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting</li> <li>Maintain budget trackers and support media invoicing and reconciliation</li> </ul> <li>Measurement &amp; Testing</li> <ul> <li>Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more</li> <li>Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches</li> <li>Apply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisions</li> <li>Maintain monthly and ad hoc reporting</li> </ul> <li>Cross-functional collaboration</li> <ul> <li>Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels</li> <li>Build strong relationships with agency, platform, publisher, and measurement partners</li> </ul> </ul> <h3><strong>What you have</strong></h3> <ul> <li>Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field</li> <li>Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats</li> <li>Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation</li> <li>Experience working with media agencies and/or directly with publishers</li> <li>Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality</li> <li>A performance-oriented mindset and ability to use data to make recommendations about where and how to invest</li> <li>Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously</li> <li>Strong written and verbal communication skills and comfortable working with a range of stakeholders</li> <li>A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions,